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How the Deliveroo restaurant list works

Understand how we list restaurants to customers on Deliveroo

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Written by Ash H
Updated yesterday

 

What is the restaurant list?

The restaurant list is how we present restaurants to customers on Deliveroo. The higher up you are on the restaurant list, the more visible you are to customers.

Why do customers see different restaurant lists?

The restaurant list is personalised for each customer. Restaurants will appear higher up the list for customers who are more likely to order from them.

For example, customers who always order healthy food will see restaurants offering a healthier menu at the top of their list. People scrolling Deliveroo at breakfast time will see restaurants serving breakfast foods at the top of their list.

This offers a better experience for customers and means you are more visible to customers who are likely to order from your menu.

What are carousels and how do they work?

Carousels are featured sections in the Deliveroo app that help customers discover restaurants, like Top Picks Near You, Best Value Eats or Meal Deals. These appear throughout the app, separate to the main restaurant list.

Getting featured in a carousel can increase your visibility and drive more traffic to your menu.

Your chances of being included improve when you:

  • Run Adverts or Offers in Partner Hub

  • Maintain strong ratings and prep performance

  • Offer competitive pricing and great value

  • Add Meal Deals to your menu

What else affects the restaurant list?

Where you appear on the restaurant list is also influenced by:

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