We show your restaurant/store to customers who are most likely to order from you, based on what sites your customer has ordered from before and the behaviour of similar customers.
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There are also important factors that you can influence, which can help your business appear higher in the Deliveroo app:

Ratings can have an impact on your position in the app. Keep your ratings high by delivering on time, using quality packaging and avoiding missed or incorrect items. Find out more about increasing your ratings.

You can use Marketer Adverts to make your restaurant more visible in the app. Ads appear in prominent spots on the homefeed, in category lists and in search, clearly labelled as sponsored.

You set your budget and when to run a campaign. Ads are shown to customers who are most likely to order from you, based on their past behaviour.

Find out how to set up Marketer Adverts

Sites with menu/product photos can boost their orders by 25%. Find out more about the importance of showcasing your food with photography.

Link your website and social media channels to your Deliveroo brand page. This can increase traffic to your menu and can lift orders by up to 5%. Find out more about creating a Deliveroo brand page and how to link to it.

This is the time taken for a customer to receive their food after placing their order through Deliveroo. The quicker you can prepare the food, the shorter the estimated order duration (EOD). A shorter EOD gives you a better chance of appearing higher up in the restaurant list. Learn more about how we calculate EOD and prep times.

How will new restaurants be ranked on the restaurant list?