Partners can now add a personal touch to their menus by using their own imagery. Sending in your own imagery is free, and it’s a quick and effective way to add images to your menu and attract new customers.
Partners that would like to use their own images must make sure that they meet our brand guidelines. There are four key requirements:
- Product layout and placement - Does the general layout of the image look aesthetically pleasing?
- Aspect Ratio - Are the images cropped to an appropriate size to fit our platform?
- Specifications - Are the images in the correct file type?
- Stock Images - Do we have the intellectual property rights to upload the images?
What doe we mean by aspect ratio?
'Aspect ratio' is simply the shape of an image.
- 1:1 images are square, with equal height and width - this is the ratio we use for menu item images
- 16:9 images are rectangle, with a longer width than height - picture a widescreen television. 16:9 is the ratio we use for hero imagery
1. Product layout and placement
The way in which your products are laid out are important factors in showcasing your selection. Choose a simple and uncluttered background so that the dishes really stand out.
- Shoot between 10 and 15 products. This helps show the customer the variety of products that you have on your menu
- Make sure that your products are always taking up the majority of the shot, leaving just a small margin at the top, bottom and sides of the frame
- If you want to add your own logo, put it on the left hand side of the image, but make sure that it isn’t overlapping the product itself. Including your own logo is optional, as your company name will appear under the image
Menu item images
All menu item images should have one product in the centre of the photo that clearly shows the product as it is. For example, if your beer is sold in a four pack, make sure that there are four beers in the photo. Easy.
- Add some colour. Choose a clear and clean background that will complement and highlight your product
- Centred. Make sure your product is in the centre of the shot
- Make it clear. The front and top of the packaging should be clearly visible
- Use natural light. Try to avoid reflections on packages and dark shadows
- Don’t overcrowd your hero image. The hero image will be the first photo on the menu that your potential customers will see. Avoid overcrowding the hero image as this may look messy and confusing
- Focus on the product. Please do not send in images with any hands, faces, text, watermarks or raw ingredients placed around the products
- Don’t use collages or overly photoshopped images
2. Aspect Ratio
The size and shape of an image should meet the requirements below so that the image quality does not change when viewing your menu on mobile or web devices:
- Landscape orientation
- Hero image: at least 1920 x 1080 pixels - anything higher than this has to have a 16:9 ratio
- Menu item image: at least 1200 x 800 pixels
- Ensure the whole product is in the frame
- The shot needs to be in focus, without visible grain
For menu item images always make sure that the entire product is in shot with sufficient space, as the platform will crop the images to a 1:1 ratio. We are unable to accept images where the full product is no longer recognisable.
Tip: Try not to lay items flat down. For stackable items such as bottles, cans and packages a side-on angle looks the best.
Example of a good and bad menu item image:
The image should be saved in the following format:
- All images that are sent to us must be JPEG files. We are unable to accept PNG, TIFF, PSD files.
- We ask that all images sent in be labelled with the correct product names to help us to add photos to your menu quickly
Tips: To check if your image is in the required format:
- Find the picture in your documents
- Right-click on the required image
- Go to “Get info”. Within the ‘Get info’ tab below the ‘More Info’ tab, you can find the dimensions of the image
- Locate the image on ‘windows file explorer’
- Go to the ‘Downloads’ folder
- In ‘Downloads’ look for the image, right-click and go to ‘Properties’
- In ‘Properties’, got to the ‘Details tab’
- The information of the image is under the images section of the ‘Details’ tab
4. Rights/ Legal Ownership
Make sure that you own the images that are used on our platform, and have all the necessary rights to use them in this way.
We also do not accept any stock images found on stock websites or search engines.
You shall bear full responsibility for and shall indemnify Deliveroo in full against all losses suffered or incurred by Deliveroo arising out of or in connection with any claim brought against Deliveroo for alleged or actual infringement of a third party's rights (including any Intellectual Property Rights) arising out of, or in connection with any images you provide.
Please note: We reserve the right to restrict and remove any images that we feel are not in line with these guidelines from the platform.