The quality of your food photography is a key factor in standing out to customers on Deliveroo. Once you've enticed a customer from the restaurant list onto your menu - the next step is helping them to visualise the quality of each dish, exactly as your serving staff help to do when they talk through your menu, or when a customer catches a glimpse of a passing dish in your restaurant.
Restaurants that provide dish photography for 10% of your menu can boost overall orders by 12%
What's the difference between having a hero image and not having one?
A hero image is the first image a customer sees of your restaurant on the restaurant list
Having a hero image is all about showcasing your food, whetting the appetite and encouraging customers to choose your restaurant menu.
Better listing position and more visitors. Restaurants with hero images feature higher on the restaurant list than those without. They also attract more visitors to their menu.
What about item images?
Customers use Deliveroo to find new restaurants and try new food. Using specific photos of each item on your menu makes it as easy as possible for customers to decide what to order.
Higher menu conversion. Having images of as many individual dishes as possible means customers are more likely to order from your restaurant after browsing your menu.
How can I make my restaurant stand out?
We offer a professional photography service that will help your restaurant stand out from the rest. We offer two packages:
- Silver package: 1 hero photo and 5 item photos. This is standard and included in your joining fee - all you need to do is provide the food.
- Gold package: 1 hero photo and 15 item photos.
For more information about our photography packages, pricing and organising a photography shoot, contact your local partner team.
What if I have my own photos?
If you have your own photos, or if you want to organise your own photo shoot, please send your images to your local partner and we'll get them uploaded for you.
For a guide on sending in your own high quality imagery read this help article