Get the answers to our most common questions about our Marketer restaurant advert.

How do I run an advert?

First, open Restaurant Hub and tap Adverts on the left-hand side, under Marketer. From there, hit 'Get started'.

You’ll set a maximum budget, as well as a cost for each menu view – we’ll deduct that cost from your budget every time a customer taps on your advert. Then, simply choose a start and end date for your advert and publish it to the app.

More than one site? You can choose to advertise specific sites or include them all.

How do adverts on Deliveroo work?

When you create your advert, you’ll set a maximum budget and a cost for each menu view. Paying more for each menu view will help to boost your advert’s position – but bear in mind, that way, your budget might get used up faster.

If you reduce your cost-per-view below the recommended amount, your advert might not generate many menu views (if any).

Read more in How advertising works on Deliveroo

How do I pay for running adverts on Deliveroo?
Each week, we’ll debit the budget you used in the previous week from your next invoice. You’ll pay for the number of clicks your advert got in the previous week, with each click costing the cost-per-menu-view you set when you created your advert.

When will my advert end?

When your total budget is used up, or at 23:59 on your end date – whichever comes first.

Who will be able to see my advert?

To give you the best possible results, we’ll show your advert to the customers we think are the most likely to place an order – for example, if they’ve ordered a similar cuisine before. This helps us look after your budget, as well as show customers adverts that are the most relevant to them.

Pay more for each menu view and you’ll help to boost your advert’s position in the Featured section – but bear in mind, that way, your budget might get used up faster.

How should I set a total budget?

This should be the maximum you’d like to spend, across all the sites you’re advertising. You might spend less than your total budget, but you’ll never spend more.

If you set a larger total budget, your advert might last longer and be more effective – as you’ll be able to cover more menu views.

VAT (or equivalent sales tax in your territory) will be applied where applicable on the cost of your advert when we invoice you.

How should I set my cost for each menu view?

If you’re new to advertising with Deliveroo, it’s best to stay within the recommendation given to you when you’re creating your advert.

Pay more for each menu view and you’ll help to boost your advert’s position in the Featured section – but bear in mind, that way, your budget might get used up faster.

If you reduce your cost-per-view below the recommended amount, your advert might not generate many menu views (if any).

How will I know how my advert performed?

After your advert ends, you’ll see a detailed report on its performance in Marketer – including how many menu views, orders and new customers your advert attracted. You’ll also be able to see how much of your total budget was spent.

Read more in Understanding your advert’s performance

Can I pause or change my advert once it’s published?

You can’t pause an advert. To make a change to your advert, simply cancel it and then create a new advert.

Can I run an offer and an advert at the same time?

Yes – combining offers and adverts can be a powerful way to boost your growth. Running an offer is a great way to encourage customers to place an order, after they tap on your advert.

I’m not getting menu views through my advert. What should I do?

Try editing your bid to a higher cost-per-view. That way, your advert is likely to be more prominent in the Featured section of the app and/or appear on the Cuisine page and could generate more views.

An informative menu also helps to encourage new customers to place their first order. Running an offer is a great way to encourage customers to place an order, after they tap on your advert, too.

Find out How to create a Marketer offer

Can I run adverts for different sites at the same time?

No, you can either run separate adverts for your sites, one after another, or create a single advert and include all of your sites.

If you create a single advert, your total budget and cost-per-menu-view will be shared across sites.

Can I schedule multiple adverts for the same time period?

No – you can’t run more than one advert at once. After your advert has ended, you’ll be able to schedule your next advert.

Did this answer your question?