Marketer Adverts is a cost-per-click ad service on Deliveroo that brings your brand in front of more customers by boosting its visibility on prime app spots. Ads appear in high-visibility placements such as homepage carousels, cuisine pages, search results, and restaurant listings.
Amounts are given in GBP, with costs for each market provided below.
A new way to grow sales
This means hungry customers are more likely to see your brand name and photo when they open Deliveroo. It’s a great way to attract new customers and stand out from the competition.
We clearly label adverts, to keep customers informed.
How you can stay in control of your spend
First, you’ll set an overall budget. We then deduct a set amount from this budget every time a customer clicks on your advert (cost-per-click).
You can set Adverts budgets to run as "one-off" or "continually"- these Adverts will need to be manually disabled.
Bid prices start at just £0.25 GBP, but you can choose to increase your bid if you like.
Bid prices starting point per market are:
AED = 1AED
HKD = $1
EUR = €0.25
GBP = £0.25
KWD = 0.1KWD
SG = $0.2
The more you pay for your clicks, the more often your advert is likely to appear. That way, you’ll use your budget up faster but might get more exposure for your brand.
You can also choose when your adverts run: Always on (whenever you are open), on specific days, or during meal occasions and customisable hours.
Feel free to experiment to see what works for you.
More than one site? You can choose to advertise specific sites or include them all - you can even vary bids by site.
When you want to boost sales at one particular site, it’s best to advertise that site on its own. When you combine sites in a single advert, sites in busier areas tend to get more menu views and will likely use more of your budget.
You can also choose who sees your adverts by selecting a customer group (for example: new customers, existing customers, Deliveroo Plus subscribers, Deliveroo Students subscribers, menu browsers, and customers who haven’t ordered recently).
Tracking your extra orders
We’ll end your advert either on the date you’ve selected or when your budget has been used up – whichever comes first.
We’ll take payment for the budget you’ve used from your next invoice. We won’t charge you for any unused budget.
Once your advert’s finished, log into Hub to see how well it performed.
Your report will show you how many people tapped on your advert and how many of those customers placed an order.
Most importantly, you’ll be able to see how many new customers you attracted and how many extra orders you generated.
Soon you’ll be able to download and export your reports, as well as switch between click or view-based attribution models, in line with your own reporting needs.
You’ll also be able to see additional insights like conversion funnel performance (how many menu views become clicks and orders) and performance across time of day, occasions and customer groups.
Read more about advertising with Marketer adverts
How to decide how much to pay
Your bid is the amount that you pay every time a customer clicks on your advert. This is also known as the Cost-per-click.
You can choose to set your bid:
Set automatically:
We’ll optimise your bid throughout your campaign to ensure your ad is shown to customers likely to engage with your brand as much as possible.
Setting your own:
Set the exact bid amount you're willing to pay for each click. The higher you bid, the more likely your advert will be seen by customers.
Boosting your Advert
The new targeting feature allows you to run campaigns targeting specific customer groups more precisely.
You can also run multiple overlapping campaigns on the same sites (up to 5 campaigns per site per day).