When customers report issues with their Deliveroo order, one common cause is spoiled food.This has a significant impact on both customer satisfaction and business performance.
Spoiled food issues are categorised as:
Spilled items
Cold items
Why It Matters
Spoiled food is not just a bad customer experience, it also damages a restaurant's reputations.
What is the impact?
Short term
Customer dissatisfaction → Less likely to reorder.
Ratings drop → Lower visibility on the platform.
Order rejection → Riders may avoid known “spill risk” orders.
Long term
Customer churn.
Reputation damage.
Decreased ability to attract new customers.
What you can do
Make use of the ‘Order ready’ button on your tablet
To help us send a rider sooner, making delivery smoother and keeping orders hot.
Avoid preparing food too early
Aim to have your items ready for the rider pick up time so everything runs to plan.
Package securely to prevent spillage.
Having good quality packaging is a game changer when it comes to avoiding spoiled foods, keeping your items at the correct temperature and all in one piece / place. Our Deliveroo packaging site has lots of brilliant items for you to choose from.