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What is 'Multibuy' and how do I set it up?

This article explains Multibuy, a promotional mechanic available to Grocery and Retail partners, and how to set it up in Partner Hub.

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Written by Rosie Elizabeth Drew
Updated today

What is Multibuy?

Multibuy is a bulk-purchase offer mechanic available to Grocery and Retail partners. It allows you to run promotions such as:

  • Buy any 3 bottles of wine and get 25% off

  • Buy any 4 fruits for £7

Multibuy helps you mirror your in-store bulk-buy promotions on Deliveroo, so customers receive the same value whether they shop online or in-store.

Grocery partners only: If you want to discount individual items rather than run a bulk-buy offer, see What is a £ off Item offer and how do I set it up?

How to put the offer in place

Steps

  • Access the Partner Hub

  • Navigate to Marketer Offer

  • Create New Offer

  • Create a CSV using the template provided

  • Upload the CSV

    (Note: This is different from other offers)

CSV requirements

Three new columns are required:

  • Group ID: Identifies items to be grouped together.

  • Quantity: Specifies the number of items needed for the multibuy.

  • Bundle Amount (A new column used only for 2 out of the 4 multibuy offers):
    Shows the bundle amount for single item multibuy and the bundle amount for multiple item multibuy.

Please note:
For Y% off multibuy offers, please fill in columns Discount, Group ID, and Quantity only.

You will be alerted if there is an issue with your CSV and will be instructed on how to fix it.

Important

If you have any existing bundles in place that fit the Multibuy criteria (for example, 2 cheese for £5), please cancel these offers and re-upload them using the Multibuy mechanic.

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