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What are the Deliveroo menu requirements for new partners?

Learn the minimum requirements your menu needs to meet before going live

K
Written by Kamila Schneider
Updated over a week ago

Your menu needs to meet certain requirements before you can go live on our platform.

With these requirements in place, we can ensure that you have a sufficient number of items, photos, categories, and accurate descriptions to ensure that customers have a good experience when buying from you.

Why is it important to have a good menu?

On Deliveroo, your menu is your shop window. Different from your dine-in menu, it’s your chance to advertise your brand to thousands of hungry customers. 59% of our customers say menu quality is ‘very important’ when ordering from a restaurant.**

A good presentation will help customers understand how your product tastes and what your product looks like, making the buying experience more enjoyable and effective.

Having a good range of products is also an efficient way to attract new customers and increase sales.

What partners do these requirements apply to?

New Restaurant, Grocery and Retail partners operating in the UK and Ireland.

What are the minimum requirements for Restaurants?

These are the requirements Restaurants need to follow:

What are the minimum requirements for Grocery?

These are the requirements Grocery partners need to follow:

What are the minimum requirements for Retail?

These are the requirements Retail partners need to follow:

What happens if my business doesn’t meet the minimum requirements?

Please note that your menu may not go live until the minimum requirements have been met.

If you need help or have any questions related to your menu requirements, give us a call or contact our customer support team via Hub.


*Estimate based on an analysis of menu quality and customer conversion done in 185k global restaurant partners from January-May 2024.

**Deliveroo customer survey July 2023: Deliveroo customers last three months, UK only, sample 778

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