Your menu needs to meet certain requirements before you can go live on our platform.
With these requirements in place, we can ensure that you have a sufficient number of items, photos, categories, and accurate descriptions to ensure that customers have a good experience when buying from you.
Why is it important to have a good menu?
On Deliveroo, your menu is your shop window. Different from your dine-in menu, it’s your chance to advertise your brand to thousands of hungry customers. 59% of our customers say menu quality is ‘very important’ when ordering from a restaurant.**
A good presentation will help customers understand how your product tastes and what your product looks like, making the buying experience more enjoyable and effective.
Having a good range of products is also an efficient way to attract new customers and increase sales.
Who do these requirements apply to?
The requirements vary depending on your business type and market.
Business type | Markets |
Restaurants | UK, Ireland, France, Belgium, Italy and the UAE |
Grocery and Retail | UK and Ireland only |
What are the minimum requirements for Restaurants?
Restaurant requirements vary by market and menu size. Find your market below to see what your menu must include before it can go live.
UKI & UAE
Belgium, France & Italy
Please note: Menus with 175 or more items are exempt from Minimum Menu Requirements in all markets.
What are the minimum requirements for Grocery?
These requirements apply to new Grocery partners operating in the UK and Ireland.
What are the minimum requirements for Retail?
These requirements apply to new Retail partners operating in the UK and Ireland.
What happens if my business doesn’t meet the minimum requirements?
Please note that your menu may not go live until the minimum requirements have been met.
If you need help or have any questions related to your menu requirements, give us a call or contact our customer support team via Hub.
*Estimate based on an analysis of menu quality and customer conversion done in 185k global restaurant partners from January-May 2024.
**Deliveroo customer survey July 2023: Deliveroo customers last three months, UK only, sample 778