When your Deliveroo Marketer offer goes live, you’ll see a report in Hub explaining how well it is performing. Below you'll find some information to help you make sense of the report.
Key terms explained
Here are some handy definitions to help you understand your reports.
Orders
The number of times a customer placed an order using your offer
Gross Revenue
The total value of all orders placed
Discount spend
The total amount discounted from this offer, either in discount or delivery cost
Net revenue
The total revenue made from this offer, minus the discount spend
New customers
The number of customers who ordered from your restaurant for the first time after redeeming your offer
Returning
The number of customers who have ordered from your restaurant before
Average rating
The average rating given by customers who placed an order using this offer
Lapsed customers
Customers who have ordered from you before but not in the last 56 days
New to offers? Find out more about how to create offers here.