When your Deliveroo Marketer offer goes live, you’ll see a report explaining how well it is performing. Below you'll find information about how to learn and improve each time.
​
​

New to offers? Read Using Marketer to create customer promotions before you start.

Key terms explained
Here are some handy definitions to help you understand your reports.
​
​Orders
The number of times a customer placed an order using your offer
​
​Gross Revenue
The total value of all orders placed
​
​Discount spend
The total amount discounted from this offer, either in discount or delivery cost
​
​Net revenue
The total revenue made from this offer, minus the discount spend
​
​New customers
The number of customers who ordered from your restaurant for the first time after redeeming your offer
​
​Returning
The number of customers who have ordered from your restaurant before
​
​Average rating
The average rating given by customers who placed an order using this offer

​Lapsed customers

Customers who have ordered from you before but not in the last 56 days