We want to help you reach new customers, increase sales, and keep your existing customers coming back for more.
Marketer is our free promotions tool for all restaurant partners (excluding Belgium).
It allows you to create offers on your menu in a few clicks, and target the customers that matter most to your business.
Restaurants that use Marketer to run a full menu promotion (with a discount of at least 20%) see an average 50% increase in order volume.
How to use Marketer
You'll find Marketer in Restaurant Hub. Log in and click 'Marketer' on the main menu.
1. Choose your offer
In Marketer you can create two types of offers:
- Full menu offer Add a percentage discount to your entire menu, with a minimum spend. Great for boosting order volume and attracting new customers
- Item-specific offer Select up to 10 items from your menu and add a percentage discount, with a minimum spend. Great for promoting high-margin items or creating offers for specific meal occasions
2. Choose your customer
Once you’ve chosen the type of promotion you want to run, you can choose which customers you’d like to target:
- All customers ordering on Deliveroo
- Deliveroo Plus subscribers who order twice as often as other customers
- New customers who have never ordered from you before
3. Choose when & where
Finally, choose when and for how long you want your offer to run. You can save time when planning your promotional calendar by setting up your offers in advance.
If you have more than one site, you can also choose which restaurant(s) your offer is available at. You can create different offers at different sites, helping you tailor your promotions for the area each restaurant is in.
4. Check how your offer performed
We collect insights about how your offers are performing, and share these when your offer ends. See how many menu visits your offer created, the number of customer who 'converted' and placed an order, and how many were from new customers.
How to get the most from Marketer
1. Target new customers and keep them coming back
With traditional offers, there’s no way to know how many orders come from new customers. With Marketer, you can focuses exclusively on reaching new audiences.
Worried that customers will order once and never return? We looked at our data and found that customers who discover you through a Marketer offer, are likely to order again at almost an identical rate compared to if they found you any other way.
We find offers with a low minimum order value (MOV) and a high percentage discount perform best, such a 25% off with a £15 minimum order value (MOV).
2. Take part in a Deliveroo marketing campaign
The Deliveroo marketing team is working constantly to create a marketing calendar that our restaurant partners can get involved in, at no extra cost.
We're here to help you increase your orders and customer base by offering multiple seasonal campaigns for you to join, such as 'Veganuary' or Valentine's Day offers, and promote your offers in the Deliveroo app, through local newsletters, and on our social media channels.
Restaurants that participate in a single Deliveroo marketing campaign see on average a 54% uplift in orders, 62% uplift in new customers, and 33% revenue growth.
3. Run an item-specific Flash Deal
Running a Flash Deal during slow times, such as a breakfast special or a closing time deal, can help generate interest in your restaurant.
The urgency of a Flash Deal can help you shift inventory, reduce food waste and reach new customers.
Already using Marketer?
We're always improving and have a team dedicated to making Marketer the best tool for partners. Share your feedback and tell us what you want to achieve with Marketer.