Marketer Offers allows you to create discounts and promotions to encourage customers to order from your business. When you run an offer, your site may also appear in dedicated areas of the Deliveroo app, such as the Offers page or carousels, helping customers find your business more easily.
How to use Marketer Offers
You'll find Marketer in Hub. Log in and click 'Offers' in the navigation bar. Follow these 4 steps to set up an offer:
1. Choose which offer you would like to run
In Marketer Offers you can create:
Basket discount:
Add a percentage discount to your entire menu, with a minimum spend. Great for boosting order volume and attracting new customers.
Item discount:
Select items from your menu and add a percentage discount, with a minimum spend. Great for promoting high-margin items or creating offers for specific meal occasions.
Free delivery:
Save your customers the delivery fee on their orders. Ideal for boosting order volume without discounting your items.
Free items:
Offer free items with selected purchases. Great for increasing sales and encouraging customers to buy additional items.
Buy one get one free:
Select an item to add a buy one get one free offer to. A great way to attract new customers.
2. Choose which customers you'd like to target
Once you’ve chosen the type of promotion you want to run, you can choose which customers you’d like to target:
All customers ordering on Deliveroo
Deliveroo Plus subscribers who order twice as often as other customers
Deliveroo Student members
New customers who have never ordered from you before
Lapsed customers who have ordered from you before but not in the last 56 days
3. Choose when & where your offer will run
Choose the dates and how long you want your offer to run for. You can save time when planning your promotional calendar by setting up your offers in advance.
If you have more than one site, you can also choose which sites your offer is available at. You can create different offers at different sites, helping you tailor your promotions for the area each site is in.
Run multiple segmented campaigns. You can now run offers targeting different customers at the same time.
4. Check how your offer performed
We collect insights about how your offers are performing, which you can access via Hub after the offer has been live for at least a day. See how many menu visits your offer created, the number of customer who 'converted' and placed an order, and how many were from new customers. You can learn more about how to understand your offers performance here.
How to get the most from Marketer Offers
Want to learn how to get more from your offers? Head to our learning centre to discover how to grow your orders with Offers.
What can I not include in offers?
Volume Price Promotion Changes for prepacked food and drink items – starting on 1 October 2025
In line with HFSS promotion and placement regulations, from 1 October 2025, prepacked HFSS items cannot be included in volume price promotions. The following are impacted by the new rule:
Second item discounts (e.g., “buy 1, get 50% off the second”)
2-for-1 offers
Percentage or fixed-price multibuys (across single or multiple items)
Please do not upload these offers, as our tool will automatically exclude HFSS relevant items from offer creation.