We've introduced new and improved ways for you as a Restaurant Partner to group items into bundles and to customise your menu through modifications on Deliveroo. Whether you already offer bundles and modifications on your menu, or are starting to build your menu from scratch, these changes and improvements will be applicable for you and will enable you to drive growth through an optimised menu.

Please read on below to find out how you can set up bundles and modifications on your Deliveroo menu and make the most of all the associated benefits. To read more about the specific benefits of optimising your menu through bundles and modifications, please see here.

A bundle is a group of items packaged together as a single offering which may or may not be discounted. A bundle can include a combination of main dishes, sides and drinks.

Bundles are designed to provide convenience and value to Customers by offering a complete meal solution or combining a popular combination of items in one selection.

By grouping items together in a bundle, individuals, families or large groups can order easily and without fuss. Bundles can help increase average order value and customer’s willingness to order, as well as enhance value perception.

Menu options or modifications (such as adding extra ingredients to a burger) allow customers to personalise an order to their taste.

Adding menu modifications can help to increase your average order value, drive more sales and increase customer satisfaction by providing greater flexibility and personalisation. This also encourages repeat orders from customers.

We have created two helpful guides to walk you through the process, depending on how you manage your Deliveroo menu.

Menu Manager

If you use Menu Manager via Partner Hub to manage your menu, please refer to this guide.

Menu API Integration

If you have a Menu API integration, please refer to this guide.

Contact your local Partner Services team via the Help page in Partner Hub.