The ‘Reports’ section in Hub provides you with key data to help you understand what you’re doing well and where you can improve to help grow your business:
Performance: Get a snapshot of sales, orders and ratings across your sites
Availability: Track your opening hours and rejected order rates
Customer: Understand your customer base as well as how your promotions are performing
Speed: Know how fast your team prepare and hand over orders
Orders: Export order data on the quantity and value of orders across sites
Items Sold: Access itemised sales data on your menu items
To access Reports, simply go to the ‘Reports’ section in Hub and click create a new report:
Set your date range: Select the start and end date for your report (up to 90 days within the last year)
Filter by location: Filter by location or have all your sites combined together
Download your report: The CSV report will be available for download in the Reports table
What metrics will I see?
For each of your Reports, we have different metrics to help you see how you can improve.
The list below gives you a quick explanation on what each of them mean:
Gross Sales: How much money you made from orders alone (No charges or promo offers included)
Number of orders delivered: How many deliveries you made in a specific time period
Average order value: How much your average order is
Average customer rating: Scored out of 5, this is your rating over a set time period
Open rate: A percentage of your actual opening hours compared to the expected open hours.
This is a summary of a few things:
Number of rejected orders
The % of orders that were rejected
How much your rejected orders were worth in total
Rejected orders by reason: Here, we group all your rejected orders by reason.
Menu conversion (customers completing an order/menu views):
How many times a customer viewed your menu before placing an order
Orders from new customers: How many orders were made by new customers
Orders from repeat customers: How many orders were made by customers making their 2nd - 4th order
Orders from frequent customers: How many orders were made by customers making their 5th+ order
Orders with Marketer offers: How many orders were made through a Marketer Offer promotion
Orders with Rewards: How many orders were made from customers using some of their £8 loyalty reward
Auto-accept usage: Percentage of time you were in Auto-Accept mode during Deliveroo open hours
Prep time (mins): The average time it took to prepare an order and rider collecting it
Average rider wait time past target (mins): The average time in minutes that riders wait at your sites past the target departure time
% Rider wait time past target > 5 mins: The percentage of orders where rider wait time was longer than 5 minutes after target departure time
Busy mode usage: The percentage of time you were in Busy mode during Deliveroo open hours
Total order duration (mins): Average delivery time between the order being placed and arriving at the customer. (ASAP orders only)
Order number: The Deliveroo order number
Order status: Whether the order was completed, rejected or cancelled
Date submitted / Time submitted: When a customer placed the order
Date delivered / Time delivered: When the order was marked as delivered
Subtotal: The total value of the order placed by a customer
Deliveroo commission: Deliveroo commission on the order, in local currency
VAT on Deliveroo commission: Total VAT on the order commission, in local currency
Category: The item category in your menu
Item Name: The item name as it appears in the menu
Quantity: Total number of items sold over the selected timeframe
Price: Total price of the item, not including any discounts
Subtotal: The total value of items sold
Can Reports be generated for a specific time period?
Yes, Reports can only be generated for any time period by selecting the start date and the end date but are limited to the last 90 days within the last 180 days.
I’m unable to find the past downloaded Reports.
Reports are only available for download for 90 days, after which point they are automatically deleted. You can always re-create the report to download it again.
I have not received a notification that my report is ready for download.
You won’t receive any notification that your report is available for download. You will need to check the Reports section.