The ‘Reports’ section in Hub shows you key metrics from 4 different areas to help you understand what’s working well, and what you could work on:
To access Reports, simply go to the ‘Reports’ section in Hub and click create a new report.
Set your date range
Set the start and end date for your report (up to 90 days within the last 180 days).
Filter by location
Filter by location, or have all your sites combined together.
Download your report
You can download Reports into a CSV.
What metrics will I see?
For each of your Reports, we have different metrics to help you see how you can improve.
The list below gives you a quick explanation on what each of them mean:
Gross Sales: How much money you made from orders alone (No charges or promo offers included).
Number of orders delivered: How many deliveries you made in a specific time period.
Average order value: How much your average order is.
Average customer rating: Scored out of 5, this is your rating over a set time period.
Open rate: A percentage of your actual opening hours compared to the expected open hours.
These are based on the following expected open hours:
Breakfast: 04:00 - 11:00 HRS
Lunch: 11:00 - 14:00 HRS
Interpeak: 14:00 - 17:00 HRS
Dinner: 17:00 - 00:00 HRS
Late night: 00:00 - 04:00 HRS
This is a summary of a few things:
Number of rejected orders
The % of orders that were rejected
How much your rejected orders were worth in total
Rejected orders by reason: Here, we group all your rejected orders by reason.
Menu conversion (customers completing an order/menu views):
How many times a customer viewed your menu before placing an order.
Orders from new customers: How many orders were made by new customers.
Orders from repeat customers: How many orders were made by customers making their 2nd - 4th order.
Orders from frequent customers: How many orders were made by customers making their 5th+ order.
Orders with Marketer offers: How many orders were made through a Marketer Offer promotion.
Orders with Rewards: How many orders were made from customers using some of their £8 loyalty reward.
Auto-accept usage: Percentage of time you were in Auto-Accept mode during Deliveroo open hours.
Prep time (mins): The average time it took to prepare an order and rider collecting it.
Average rider wait time past target (mins): The average time in minutes that riders wait at your sites past the target departure time.
% Rider wait time past target > 5 mins: The percentage of orders where rider wait time was longer than 5 minutes after target departure time.
Busy mode usage: The percentage of time you were in Busy mode during Deliveroo open hours.
Total order duration (mins): Average delivery time between the order being placed and arriving at the customer. (ASAP orders only)
Can Reports be generated for a specific time period?
Yes, Reports can only be generated for any time period by selecting the start date and the end date but are limited to the last 90 days within the last 180 days.
I’m unable to find the past downloaded Reports
Reports are only available for download for 90 days, after which point they are automatically deleted. You can always re-create the report to download it again.
I have not received a notification that my report is ready for download
You won’t receive any notification that your report is available for download. You will need to check the Reports section.