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How advertising charges appear on your invoice

This article explains when you are charged for adverts and how advertising costs appear on your Deliveroo invoice. This applies to all partners using Deliveroo Advertising.

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Written by Ash
Updated yesterday

When will I be charged for my advert?

After your advert finishes, the used budget will be deducted from your next weekly invoice. Advertising costs are:

  • Calculated weekly

  • Deducted from your invoice

  • Included in your normal payout summary

How much will I be charged?

You will only be charged for the menu views your advert generated.

After your advert ends, you can view a performance report in Partner Hub, which shows:

  • Total menu views generated

  • How much of your budget was used

Important:

  • You are only charged for actual menu views.

  • If you do not use your full budget, you will not be charged for the remaining amount.

Why didn’t I spend all of my budget?

When creating an advert, you choose:

  • A start date

  • An end date

  • A budget (unless using weekly budgets)

For single campaigns:

  • The advert stops automatically on the scheduled end date.

  • Any unused budget will not be charged.

If your advert ends with budget remaining, you could try increasing your cost per view next time. A higher cost per view may:

  • Improve visibility in the Featured section

  • Generate more menu views

  • Help you use more of your allocated budget

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