This article contains information and guidance on the following:
Our Value Programme has proven instrumental in driving growth. We've seen that restaurants improving their Value score from “Okay” to “Good” and “Great” experience an average of 18% more traffic and 11% more sales (and 21% more traffic and 9% more sales in France). Deliveroo is committed to ensuring customers receive great value for their money, which is why we continue to champion and reward partners who deliver amazing experiences at fair prices.
To further empower our “Good” and “Great” scoring partners, Deliveroo is introducing new in-app video content capabilities designed to elevate performance, enhance brand presence, and drive long-term success on the platform.
These videos will be visible in two key areas of the app:
Highlights Carousel
Located on the Discovery Page, a dedicated space for customers to find amazing restaurants they’ve never ordered from before. Appearing on this new carousel offers videos prime placement and gives Good and Great partners significant visibility, helping them attract new customers.
Partner Highlights Carousel
A new, dedicated carousel appearing directly on your menu. This eye-catching feature helps partners show off their food, express their brand’s personality, and build customer trust, ultimately boosting conversion rates and repeat orders.
Ideas of what types of content you may want to consider uploading
All content uploaded will need to be allocated to one of the following categories:
Get to know us
Chef’s specials
What’s new
Get to know us
This is your chance to tell your brand story, help customers understand what you’re about and what makes you unique. Content could include:
Showing the cooking process from start to finish of your most famous dishes
Highlighting the ingredients that go into some of your famous dishes
Showing close ups of your most famous dishes to help customers understand what to expect and portion sizes
We have seen that videos that avoid faces and showing the food perform the best for conversion. To get the best results, avoid videos solely of your staff members or restaurants.
Chef’s specials
Highlight your most well known dishes or limited time dishes that you want to promote to customers. These could be long standing dishes or specials for a short period of time (just make sure that you remove videos once they are no longer relevant). Content could include:
Dish preparation from ingredients to packaging up.
Close ups of food to indicate portion sizes.
Close ups of your most popular dishes, newest dishes and your signature dishes.
What’s new
Highlight your latest and newest dishes, especially for your existing customers to give them the confidence to try something new and build excitement (just make sure that you remove videos once they are no longer relevant). Help customers understand what ingredients you use, how it’s made and portion sizes. Content could include:
Dish preparation from ingredients to packaging up.
Close ups of food to indicate portion sizes.
Close ups of your most popular dishes, newest dishes and your signature dishes.
Content requirements of what can be uploaded
When uploading content in Partner Hub, you will need to ensure the following:
File Size: Maximum 500MB
Aspect Ratio: 9:16 (recommended) or 1:1
Dimensions: Recommended 1080 x 1920 pixels
Resolution: Minimum 720p (1080p recommended)
Orientation: Must be portrait
File Type: MP4, MOV, JPEG, or PNG
Video Length: Maximum 60 seconds
What your video content will be moderated for
Each piece of content (video, imagery, sound, text) that is uploaded will be reviewed before being shown in the Deliveroo app. We will be moderating for the following:
Moderation Topic | Moderation criteria | Details |
Quality | High quality resolution | Both imagery, video and sound must be high quality where it is clear to view and sound isn’t muffled. And there are not irrelevant sounds in the background that are distracting to the content e.g. people talking. |
Quality | Good lighting | Is it possible to clearly see everything in the content e.g. not too dark or too light. |
Quality | Overly edited | All content should be representative and accurate e.g. content shouldn’t be overly contrasted or over exposed or overly photoshopped. |
Quality | Content origin | Stock images/video should not be used and there shouldn’t be any watermarks. |
Quality | Cropping | Content should not be overly cropped so that its unclear what the customer is looking at. Equally, the content should not be too zoomed out where there is a lot of unnecessary background. |
Quality | Incomplete content | Content should not suddenly cut off without a suitable ending. For example, content should not show a pizza being made but only up until the tomato sauce has been added to the base. |
Moderation Topic | Moderation criteria | Details |
Legal | Inappropriate content | Content (video, imagery, sound, text) should not include restricted products, profanity, defamatory, threatening, hateful, inflammatory, violent, discriminatory, deceptive or inappropriate content e.g. swear language, nudity, referencing drugs/underage drinking, violent behavior |
Legal | Promotional content | Content should not include promoting promotional offers to customers, e.g. 20% off when you spend £20 You cannot include any sponsored content |
Legal | Intellectual Property rights | The Partner should have IP rights to all content (video and sound) they upload and have the relevant permissions to use the content |
Legal | Inappropriate topics | Content should not mention Deliveroo competitors, ordering directly with the Partner or encouraging dine in over ordering from Deliveroo |
The moderation process
All video content will be moderated before it appears to customers in the Deliveroo app. Every submission is reviewed within a 24-hour SLA. Once moderation is complete, you’ll receive an email and Partner Hub notification confirming whether your video has been approved or rejected.
If your video is approved, no further action is required. If it is rejected, you’ll need to upload a new version in Partner Hub under Highlights for re-moderation. Please note that if no replacement video is submitted, the original video will be removed from Partner Hub after 30 days.
How to upload content in Partner Hub
Please follow the below steps:
Step | Guide |
1 | Find Highlights in the Marketer section of Partner Hub |
2 | Add your content to one of three categories:
|
3 | Upload your video
|
4 | Choose your sites and link to items on your menu |
5 | Read and Accept the T&Cs and submit for review |
6 | Once approved, your content will be live |
General guidance
Be aware that the thumbnail of the content is what customers will see on the Deliveroo app before they click on the content to watch it. Please ensure this is relevant and appealing for customers to click on
Ensure that content remains relevant and not out of date by deleting/removing videos within Partner Hub when appropriate
If you have no content for one of the categories, the category won’t show on your menu
You must have at least one piece of content in a category for the category to show on the your menu