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In app video content guidance and information: Value Programme benefit for “Great” and “Good” scoring partners

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Written by Juliet Jeffrey
Updated this week

This article contains information and guidance on the following:

Our Value Programme has proven instrumental in driving growth. We've seen that restaurants improving their Value score from “Okay” to “Good” and “Great” experience an average of 18% more traffic and 11% more sales (21% more traffic and 9% more sales for France). Deliveroo is committed to ensuring customers receive great value for their money, which is why we continue to champion and reward partners who deliver amazing experiences at fair prices.

Given this, we are providing our “Good” and “Great” scoring partners with even more sophisticated tools to enhance their performance, brand presence, and ultimately, their success on Deliveroo. Specifically, partners can now access new in-app video content capabilities.

Ideas of what types of content you may want to consider uploading

All content uploaded will need to be allocated to one of the following categories:

  1. Get to know us

  2. Chef’s specials

  3. What’s new

Get to know us

This is your chance to tell your brand story, help customers understand what you’re about and what makes you unique. Content could include:

  1. Showing the cooking process from start to finish of your most famous dishes

  2. Highlighting the ingredients that go into some of your famous dishes

  3. Showing close ups of your most famous dishes to help customers understand what to expect and portion sizes

  4. Showing the inside of the restaurant and the kitchen to showcase your brand feel

  5. Introduce the team behind your brand, whether that’s the founder or chefs

Chef’s specials

Highlight your most well known dishes or limited time dishes that you want to promote to customers. These could be long standing dishes or specials for a short period of time (just make sure that you remove videos once they are no longer relevant). Content could include:

  • Dish preparation from ingredients to packaging up.

  • Close ups of food to indicate portion sizes.

  • Close ups of your most popular dishes, newest dishes and your signature dishes.

What’s new

Highlight your latest and newest dishes, especially for your existing customers to give them the confidence to try something new and build excitement (just make sure that you remove videos once they are no longer relevant). Help customers understand what ingredients you use, how it’s made and portion sizes. Content could include:

  • Dish preparation from ingredients to packaging up.

  • Close ups of food to indicate portion sizes.

  • Close ups of your most popular dishes, newest dishes and your signature dishes.

Content requirements of what can be uploaded

When uploading content in Partner Hub, you will need to ensure the following:

  • File Size: Maximum 500MB

  • Aspect Ratio: 9:16 (recommended) or 1:1

  • Dimensions: Recommended 1080 x 1920 pixels

  • Resolution: Minimum 720p (1080p recommended)

  • Orientation: Must be portrait

  • File Type: MP4, MOV, JPEG, or PNG

  • Video Length: Maximum 60 seconds

What your video content will be moderated for

Each piece of content (video, imagery, sound, text) that is uploaded will be reviewed before being shown in the Deliveroo app. We will be moderating for the following:

Moderation Topic

Moderation criteria

Details

Quality

High quality resolution

Both imagery, video and sound must be high quality where it is clear to view and sound isn’t muffled. And there are not irrelevant sounds in the background that are distracting to the content e.g. people talking.

Quality

Good lighting

Is it possible to clearly see everything in the content e.g. not too dark or too light.

Quality

Overly edited

All content should be representative and accurate e.g. content shouldn’t be overly contrasted or over exposed or overly photoshopped.

Quality

Content origin

Stock images/video should not be used and there shouldn’t be any watermarks.

Quality

Cropping

Content should not be overly cropped so that its unclear what the customer is looking at. Equally, the content should not be too zoomed out where there is a lot of unnecessary background.

Quality

Incomplete content

Content should not suddenly cut off without a suitable ending. For example, content should not show a pizza being made but only up until the tomato sauce has been added to the base.

Moderation Topic

Moderation criteria

Details

Legal

Inappropriate content

Content (video, imagery, sound, text) should not include profanity, defamatory, threatening, hateful, inflammatory, violent, discriminatory, deceptive or inappropriate content e.g. swear language, nudity, referencing drugs/underage drinking, violent behavior

Legal

Promotional content

Content should not include promoting promotional offers to customers, e.g. 20% off when you spend £20

You cannot include any sponsored content

Legal

Intellectual Property rights

The Partner should have IP rights to all content (video and sound) they upload and have the relevant permissions to use the content

Legal

Inappropriate topics

Content should not mention Deliveroo competitors, ordering directly with the Partner or encouraging dine in over ordering from Deliveroo

The moderation process

All content will be moderated before being shown to customers in the Deliveroo app. All content will be moderated under a 24 hour SLA at which point you will be notified by email and notification in Partner Hub whether it was approved or rejected. If it is approved, you do not need to take any further action. If it is rejected, you will need to replace the video in Partner Hub under Highlights which will then be moderated again. If you do not do this, then the video will be removed from Partner Hub after 30 days.

How to upload content in Partner Hub

Please follow the below steps:

Step

Guide

1

Find Highlights in the Marketer section of Partner Hub

2

Add your content to one of three categories:

  1. Get to know us

  2. Chef’s specials

  3. What’s new

3

Upload your video

  • File Size: Maximum 500MB

  • Aspect Ratio: 9:16 (recommended) or 1:1

  • Dimensions: Recommended 1080 x 1920 pixels

  • Resolution: Minimum 720p (1080p recommended)

  • Orientation: Must be portrait

  • File Type: MP4, MOV, JPEG, or PNG

  • Video Length: Maximum 60 seconds

4

Choose your sites and link to items on your menu

5

Read and Accept the T&Cs and submit for review

6

Once approved, your content will be live

General guidance

  1. Be aware that the thumbnail of the content is what customers will see on the Deliveroo app before they click on the content to watch it. Please ensure this is relevant and appealing for customers to click on

  2. Ensure that content remains relevant and not out of date by deleting/removing videos within Partner Hub when appropriate

  3. If you have no content for one of the categories, the category won’t show on your menu

  4. You must have at least one piece of content in a category for the category to show on the your menu

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