Partners can now add a personal touch to their menus by using their own imagery. Sending in your own imagery is free and it’s a quick way to add images to your menu and attract new customers. 

Partners that would like to use their own images must make sure that they meet our brand guidelines. There are 4 key requirements: 

1. Dish layout and placement 

The way in which your dishes are laid out are important factor in showcasing your food. 

Hero images

We recommend that all hero images have at least 5 different dishes. This helps show the customer the variety of dishes that you have on your menu. 

Item images

All item images should have one dish in the centre of the photo that clearly shows the ingredients in that particular menu item. 

Tips

Don’t overcrowd your hero image. The hero image will be the first photo on the menu that your potential customers will see. Avoid overcrowding the hero image as this may look messy and confusing. 

Focus on the food. Please do not send in images with any props, hands, faces, text, logos, watermarks or raw ingredients placed around the dishes. 

Add some colour. Choose a clear and clean background that will complement and highlight your product.

2. Aspect Ratio / Cropping 

The size and shape of an image should meet the requirements below so that the image quality does not change when viewing your menu on mobile or web devices: 

  • Landscape orientation
  • At least 1920 x 1080 pixels - anything higher than this has to have a 16:9 ratio
  • Ensure the whole dish is in the frame.  

Tips

For stackable items such as burgers, sandwiches, cakes and drinks, a side-on angle looks the best.

3. Specifications 

The image should be saved in the following format: 

  • All images that are sent to us must be JPEG files.  
  • We ask that all images sent in be labelled with the correct dish names to help us to add photos to your menu quickly.

Tips

To check if your image is in the required format:

Mac

  • Find the picture in your documents
  • Right-click on the required image
  • Go to “Get info”. Within the ‘Get info’ tab below the ‘More Info’ tab, you can find the dimensions of the image. 

PC  

  • Locate the image on ‘windows file explorer’
  • Go to the ‘Downloads’ folder
  • In ‘Downloads’ look for the image, right-click and go to ‘Properties’
  • In ‘Properties’, got to the ‘Details tab’
  • The information of the image is under the images section of the ‘Details’ tab.

4. Rights/ Legal Ownership

Make sure that you own the images that are used on our platform, and have all the necessary rights to use them in this way.

We will not accept images from other online ordering platforms. Images sent to us must be new photos that follow our brand guidelines. 

We also do not accept any stock images found on stock websites or search engines. 

Related articles

Photography: Showcase your food

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