There are a few factors you can influence that can help you appear higher in the restaurant list. The important factors are: 

Ratings

Ratings can have an impact on your position in the list. Therefore you should keep your ratings high by having good prep times, strong packaging and minimal complaints. To find out more about increasing your ratings, read this help article.

Menu photography

Restaurants that provide dish photography for 10% of their menu can boost overall orders by 12%.  Read this help article to find out more about the importance of showcasing your food through photography.

Restaurant acceptance rate

We have found that when a restaurants rejects a customer's order, it reduces the chances of that same customer reordering. For a customer to have the best chance of a great experience, we push restaurants with a high acceptance rate to the top of the app. To increase acceptance rate, switch on auto accept.

Traffic

Link your website and social media channels to your Deliveroo brand page. This will help in driving up your orders by up to 5% and getting featured on those customers lists once they’ve ordered from you. To find out more about brand page, read this help article. 

Estimated order duration / prep times 

This is the time taken for a customer to receive their food after placing the order through the app. The quicker you can prepare the food, then the shorter the estimated order duration and the greater the chance you will appear higher up on the list. To find out more about prep times and workload management, read this help article

Where the customer has previously ordered from

We take into account what restaurants a customer has previously ordered from and suggest restaurants they are likely to order from based on past behaviour and preferences of similar customer profiles.

Proportion of orders made during each hour of the day

We will feature restaurants higher up the list at lunch time if the restaurant has stronger business at lunch compared to dinner.  

Related articles 

Marketer: Grow your business with the customers you care about most

The restaurant list

How will new restaurants be ranked on the restaurant list?

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