Here at Deliveroo, we want to help you reach new customers, drive order volume, and keep your existing customers coming back for more. One of the biggest ways we’re driving growth for our restaurant partners today is with Marketer––our restaurant promotions platform that allows you to target the customers that matter most to your business.
In Marketer today, you can choose who can see your offer:
- All customers ordering on Deliveroo
- Deliveroo Plus subscribers who are more likely to remain loyal to you than any other customer group
- New customers who have never ordered from you before
Whether you want to boost brand exposure to everyone, focus on engaging loyal customers, or introduce your food to brand new audiences, Marketer is built for your business goals. Once your campaign ends, we send you all the insights we collect on how it performed from menu visits through to conversion of customers, and how many of those orders were from new customers.
Marketer is available to all restaurant partners globally today. As of July 2019, over 90,000 offers have been created in Marketer, with most participating restaurants returning to create more offers later on. Restaurants who run an offer average 32% uplift in order volume!
Interested in trying it out? Here are three ways you can get the most value out of this free growth tool today:
1. Target new customers, and they’ll keep coming back
Let’s say you run a promotion and promote it across your social media channels. There’s no way to know how many of those customers have ordered from you before, and which ones are brand new. With Marketer, you can ensure your marketing budget focuses exclusively on reaching new audiences, making your marketing spend to support your new site incredibly efficient and impactful.
Our restaurant partners tell us they’re concerned that if they target their promotion only to new customers, they will order once and never return. So we looked into the data, and we’ve found this is not the case on Deliveroo. When new customers discover you through a Marketer offer, they return to order again at almost an identical rate compared to if they found you any other way.
In short, when you target new customers in Marketer, you are reaching new audiences who then return and keep coming back for more.
2. Participate in a Deliveroo marketing campaign
The Deliveroo product and marketing teams are working hard to create a compelling marketing calendar for our restaurant partners to opt into. Whether that’s a “Treat Yourself Tuesday” campaign or “25% off Fridays,” you can expect an increase in orders, revenue, and new customer growth by joining a Deliveroo marketing campaign.
For every campaign, we promote your offer through localised newsletters, advertising on our social media channels, and special highlighted exposure on in the Deliveroo app. There’s no added cost to participate and experience boosted customer exposure and maximum impact of Deliveroo’s marketing.
Participating restaurants average 54% uplift in orders, 62% uplift in new customers, and 33% revenue growth from a single marketing campaign. Lots of reasons to get involved!
3. Run a flash sale!
Generate buzz and urgency, shift inventory, reduce food waste, reach new customers. These are all benefits of running a deep discount flash sale during slower days, or slower times of day, such as a breakfast special or a late night deal leading up to closing time.
Need some help figuring out what kind of offer to run? We find offers with a lower minimum basket value and a higher percentage discount perform best, such a 25% off £15 MOV.
“When it's quiet or you have stock you want to shift, you can put an offer up fast. Efficiency is the big benefit to us - you can make money back instead of creating waste. We gained 20 new customers in an evening too, and some of them will be coming back. It’s a great alternative to using conventional marketing methods to attract new people!” - Lost Boys Chicken, Brighton, UK
Ready to get started?
We are committed to improving the value that Marketer delivers to our restaurant partners, and this is just the beginning. We have a team dedicated to making this a better tool for you, so please give us feedback on what you’d like to be able to achieve with Marketer.